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Wet wipes are indispensable items in restaurants, eateries, hotels, bars or entertainment areas... Not only do they help customers wipe their hands and faces before, during and after meals, wet wipes also contribute to enhancing the professional image of the restaurant. A clean, fresh wet wipes not only brings a comfortable feeling to diners but also creates an impression of the politeness and professionalism of the restaurant. As a professional business owner, restaurant owner, karaoke… providing good products is not enough.

Customers inherently like convenience and quick cleaning of stains during the process of using food and beverage services. Fully meet the needs of customers, score points with impressively designed wet towels at low cost

The value of use is not only in the wet wipes cores, but the packaging with the brand logo printed on it is also incredibly effective in terms of marketing.

Industry trends

The wet wipes industry is transforming from a conventional consumer product into an effective advertising and marketing channel, associated with personalized experiences and modern technology.

1. Marketing and branding tools:

• Custom printing: Wet wipes are considered a means to print logos, slogans or special messages, helping businesses create an impression and build brand recognition in the minds of customers.
• Enhance customer experience: A cold towel that is delicately designed or printed according to the theme of the restaurant/eatery creates a sense of care and luxury for customers.
• Social media ripple effect: Customers tend to share unique cold towel images on social media, helping the brand reach many other users.

2. Integrating technology: QR Code: Many businesses integrate QR codes on wet wipes to lead customers to the table reservation website, promotion page or other information channels, creating convenience and two-way interaction.

3. Applications in service industries: Food industry: Wet wipes become an important detail in the service, contributing to enhancing the value of the customer experience, Nano Tissue affirms to be an effective marketing strategy for restaurants. Other industries: This trend can be extended to other service industries such as hotels, spas, events, where creating a personalized impression is a competitive factor.

Product specifications and character

The main technical parameters of wet wipes include: liquid content (at least 170%), pH (4.5 - 7.5), formaldehyde content (maximum 30-75 mg/kg depending on the type), no optical brightener, low skin irritation and sealed packaging that meets the requirements. The properties of wet wipes are soft, non-irritating, and have the ability to clean and moisturize the skin.

Technical parameters

• Liquid content: At least 170% by weight of the towel.
• pH: Between 4.5 - 7.5.
• Formaldehyde content:
• Less than 30 mg/kg for wet wipes for children under 36 months old.
• Less than 75 mg/kg for wet wipes for other subjects.
• Optical brightener: Not detected.
• Skin irritation: Insignificant.
• Packaging features: Must meet the requirements of sealed packaging to ensure hygiene and moisture retention.

Product properties

• Soft: The product is made from soft material, and does not cause a rough feeling when used.
• Cleaning: The wet wipes have the ability to absorb and clean stains on the skin effectively.
• Moisturize: Contains a moisturizing solution to prevent the skin from drying after wiping, especially suitable in hot and dry conditions.
• Safe for the skin: The pH parameters and formaldehyde content are controlled to ensure safety and do not cause skin irritation.
• Hygiene: The sealed packaging helps protect the wet wipes from bacteria and dirt from the outside environment.

Raw materials

The inner core of the wet wipes

The main raw material of wet wipes is non-woven fabric made from fibers such as cotton, viscose/rayon, polyester, or polypropylene, along with purified water (accounting for most of the volume) and additives such as preservatives, moisturizers and fragrances.

Details of the main ingredients:

• Non-woven fabric: Is the main raw material, selected for its softness, good absorbency and safety for the skin.
• Fibers for non-woven fabric: Can be cotton, viscose/rayon (soft, absorbent natural fibers) or polyester, polypropylene (synthetic fibers).
• Purified water: Accounts for more than 90% of the ingredients, keeps the towel moist and helps dissolve other active ingredients.
• Preservatives: Prevent the growth of harmful bacteria, helping the wet wipes maintain its quality and safety when used.
• Moisturizers: Soften the skin and keep the towel from drying out.
• Fragrances: Create a pleasant scent for the wet wipes, usually synthetic fragrances if needed.

The outer shell of the wet wipes

The packaging serves to store and preserve the wipes inside. At the same time, it is also the space for printing promotional information about the product. Currently, there are two common types of wipe packaging:

• Pearl film packaging: This is the traditional type, with a milky white or off-white color. The packaging is made from high-quality PVC plastic, offering good durability, stretchability, and elasticity. However, the pearl film packaging is relatively thin, does not protect well from sunlight, and can cause the wipes inside to dry out. In addition, the packaging is single-color white, which is not very eye-catching.
• Aluminum foil film packaging: This is the modern type, composed of two layers. The outer layer is a glossy or matte plastic film, helping the printed colors on the wipes to remain vibrant. The inner layer is a silver-colored metal film, helping to retain moisture and keep the wipes cold for longer. This packaging comes in a variety of colors such as blue, red, yellow, purple, etc., creating a visually appealing and premium look for the product.

Sizes

Wet wipes come in a variety of sizes, but common sizes include: 19x19 cm, 24x23 cm, 22x24 cm, 24x24 cm, 24x28 cm, 25x25 cm, 30x20 cm. Smaller sizes like 22x24 cm are often used for restaurants and spas, while larger sizes like 30x20 cm or 24x28 cm are often used for restaurants, hotels, and wedding parties. In addition, manufacturers can process according to specific required sizes.

Popular sizes

• 19x19 cm: Economical, compact type.
• 24x23 cm: Popular, suitable for restaurants.
• 22x24 cm or 24x24 cm: Smaller size, suitable for restaurants, noodle shops, and coffee shops.
• 25x25 cm: Square size.
• 24x28 cm: Larger size, often used for hotels and resorts.
• 30x20 cm: High-class towels, giving a luxurious feel.

Application by size

• Small towels (eg: 22x24 cm, 24x24 cm): Used for services that need to use towels quickly and neatly such as restaurants, spas, salons, snack bars.
• Large towels (eg: 24x28 cm, 30x20 cm): Suitable for restaurants, hotels, resorts, wedding parties, places that need to meet the need to use towels a lot and have a luxurious feel.

Towels for children

• The size is usually smaller, ranging from 19x19 cm to 24x24 cm, to suit the small body and sensitive skin of children.

Note: If you have special requests, you can completely order wet wipes in custom sizes.

Processing

Our company always meets all customer requirements, ensures quality and all products undergo strict inspection before being put on the market so customers do not need to worry. Wet wipes made of cloth at our company are all inspected and guaranteed to be safe for all skin types. Depending on the customer's requirements for different wet wipes, they can be scented or unscented, our company will meet the customer's requirements well.

There are a full range of sizes with a variety of fabric weights for customers to easily choose from.

Preparing raw materials

• Non-woven fabric: Is the main raw material, carefully selected for its softness and absorbency.
• Purified water: Used to mix the moisturizing solution, ensuring hygiene.
• Moisturizing solution: Includes purified water, fragrance (optional), and other active ingredients such as preservatives, moisturizers.

Cutting and folding the fabric

• The non-woven fabric is spread out and cut into sheets of the desired size.
• These sheets are stacked on top of each other according to the specified quantity for each wet wipes package.

Wetting the solution

The folded sheets will be passed through the machine to evenly absorb the moisturizing solution. This solution will keep the wet wipes soft, moist and fragrant if added.

Cutting and folding wet wipes

• After being soaked, the wet wipes will be automatically cut into small pieces and folded in a specific way.

Packaging

• The folded towels will be automatically put into individual packaging and sealed by the machine.
• The packaging is usually printed with the logo, brand name and product information.

Quality control

• After packaging, the product will undergo a final quality control process to ensure hygiene, humidity, and aesthetics of the packaging before being released to the market

Manufacturing/printing methods

Providing design and printing services for wet wipes with mainly 3 main printing methods: screen printing (hand printing), Flexo printing, and copper shaft printing.

• Screen Printing (hand printing): This is a technique based on the principle of ink permeating through the mesh, the image will be printed on the surface of the material because some mesh holes have been sealed with chemicals, and in the field of wet wipes printing that we are talking about, this form of printing has the following characteristics:
  • Can print 1 color on available color shell samples, and can only print 1 front side
  • Sharpness of the text: 95 - 96%
  • Time to have goods: 2 to 3 days
  • Low printing cost
  • Can print in small quantities
• Flexo printing: In the field of wet wipe printing, there are the following characteristics:
  • Printing on available shell samples
  • Printing 2 colors close together that screen printing cannot print
  • Printing on both front and back
  • Ink sharpness: 96 - 97%, stable ink color
  • Applicable to customers with large or medium quantities per month reaching 2000c or more
• Copper shaft printing, and is also the highest printing form in the wet wipes industry
  • Can print many colors
  • Choose the color of the packaging cover as you like
  • The sharpness of the text is 100%
  • Can print both the front and back
  • Applicable to customers with large quantities, or an average monthly quantity of at least 6,000 copies or more
  • Deposit money for the printing machine

Production lead time

The time from order to delivery depends on the volume and complexity. For OEM factories, the standard production time is usually 25–35 days after design and formula approval These steps include raw material processing, packaging printing and pressing, packaging the product. If special design or formula testing is required (e.g. new organic formula), the time may be longer. For large orders, some manufacturers in Vietnam (HCMC) can shorten this process with high capacity, but the usual number of days is still above.

Price and MOQ (Minimum Order Quantity)

The price of wet wipes usually ranges from a few hundred to more than 700 VND/piece depending on the fabric weight, type of towel and printing quantity, with the minimum order quantity (MOQ) usually being 1,000 pieces, however, suppliers may have different policies for larger or smaller quantities, especially unprinted towels.

• Factors affecting price
  • Fabric weight: Wet wipes with higher fabric weight (e.g. 60-65 grams) will cost more than wet wipes with lower weight (e.g. 45-50 grams).
  • Type of wet wipes and core: Wet wipes with mesh core or thick polka dot core, pearl film shell or zinc film shell will have different prices.
  • Printing: The cost of printing logos and designs will increase the price of wet wipes.
• Price and order quantity examples
  • Thick cloth towels (good quality, no printing): Price is about 360 - 380 VND/piece, MOQ is 1,000 pieces.
  • Wet wipes with pearl film cover (mesh core): Price is from 380 - 450 VND/piece, MOQ is 1,500 pieces/carton.
  • Wet wipes with zinc film cover (thick polka dot core): Price is from 650 - 720 VND/piece, MOQ is 1,000 pieces/carton.

Important note: The above price lists are for reference only and are subject to change. Please contact the supplier directly to get an exact quote, including printing costs and promotions if any.

How to choose suitable options

To choose the right wet wipes, you need to consider the purpose of use, the user, and the environment of use to determine the appropriate size, material, and design. At the same time, choose products from reputable brands, with clear origins and safe ingredients to ensure quality and health of users, especially if they have sensitive skin.

• Determine the purpose of use
  • In restaurants and hotels: Choose wet wipes with larger sizes to create a luxurious and comfortable feeling for customers.
  • For personal and family use: Compact, easy-to-carry sizes will be more convenient.
  • Outdoor activities, picnics: Prioritize compact wet wipes, easy to move and do not take up much space.
• Consider the user
  • Children: Choose wet wipes with small sizes, soft, gentle materials for young skin.
  • Adults: Larger sizes are often preferred.
• Check the usage environment
  • High-end environment: Choose large wet wipes with high-quality materials to add luxury.
  • Move a lot: Choose wet wipes with a compact size and convenient packaging for easy portability.
• Note on quality and safety
  • Reputable brand: Buy products from reputable brands, ensuring clear origin and source.
  • Ingredient information: Carefully study the ingredients, preservatives, and fragrances to avoid allergens or substances that are not good for health.
  • Certification: Products certified by reputable organizations for safety and quality will be more trustworthy.
  • Avoid generic products: Do not buy products with too general ingredients (for example, only fragrances) because they may be fake or of poor quality.

Design trends

The modern design trend of wet wipes emphasizes sophistication, modernity and personalization through elements such as: outstanding colors, unique patterns, and high-quality materials such as non-woven fabric or silk, to create a brand impression and attract customers at first sight.

• Trending elements:
  • Color and pattern: Using outstanding colors or unique pattern designs, suitable for the style of the business, helps the wet wipes become attractive and create highlights.
  • Material: Prioritize soft, absorbent materials such as non-woven fabric or silk, both bringing a comfortable feeling to customers and showing professionalism.
  • Design suitable for the brand: The design of wet wipes needs to be in harmony with the overall space and brand of the shop or restaurant to create recognition and professionalism.
  • Personalization: Printing logos or brand names on wet wipes is an effective way to promote and create a unique impression, helping customers remember the business.
  • Practical and convenient: In addition to aesthetics, wet wipes must also ensure the function of cooling, cleaning, creating the best experience for users.

These trends help businesses not only provide a convenient product but also enhance brand value and customer experience.

Summary

• Personal: wet wipes help wipe sweat, quickly clean hands, face or serve personal care (children, adults) in daily life, especially on hot summer days or when traveling

• Restaurants - F&B - Hotels - Spas: Food and beverage service establishments and accommodation establishments (restaurants, cafes, bars, karaoke, hotels, spas ...) often serve wet wipes to customers as part of the service. This is a way to increase the level of comfort, professionalism and cleanliness for customers (wiping hands, mouth after meals, wiping the body after meals or treatments)

• Others: In addition, wet wipes are also used on airplanes, trains, tours and in family life (for example, used instead of tissues, wiping tables and chairs, wiping children)

Ho Chi Minh City has a vibrant and highly competitive F&B and service market. The demand for wet wipes is increasing.We provide logo printing and advertising services on wet wipes, allowing businesses (F&B, spa, hotel...) to utilize wet wipes as a "secret weapon" to attract and retain customers, which will help your products gain high attention.