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Stand Out at Exhibitions & Events! Design Tips & Eco-Material Choices for Memorable Company Profiles & Leaflets

Exhibitions and events offer great opportunities to meet potential customers and business partners. However, standing out among numerous exhibitors, getting visitors to stop by your booth, and being remembered afterward is no easy feat. To effectively promote your company in a limited time, handouts like "company profiles" and "leaflets" remain crucial tools.

Furthermore, choosing "eco-friendly materials" for these handouts goes beyond mere image enhancement. It becomes a strategic move to convey your company's forward-thinking attitude, sense of social responsibility, and clearly differentiate you from competitors.

This article explains the importance of company profiles and leaflets at exhibitions/events, the benefits of choosing eco-materials, and design techniques plus material selection tips to ensure you're "memorable."

Why "Paper" Still Matters in the Digital Age: Exhibition & Event Edition

• Tangible Information That Lasts: While websites and social media are important, materials handed out at an event venue are more likely to be reviewed later and lead to concrete consideration.
• Shaping First Impressions: The design and texture of your materials significantly influence the first impression of your company. Polished materials intuitively convey trustworthiness and professionalism.
• Conversation Starters: Getting someone to pick up your material can create a natural flow for conversation, potentially leading to deeper communication.
• Conveying Brand Worldview: Color, font, layout, and material feel – all these elements appeal to the senses, communicating the values and worldview your brand cherishes.

Why Choose "Eco-Materials" for Handouts?

In an era where environmental consideration is a metric for corporate evaluation, choosing eco-materials for exhibition handouts carries significant meaning.

• Eloquently Speaks of Corporate Stance: It demonstrates the message "We are serious about environmental issues" not just with words, but with a tangible "object."
• Gaining Progressiveness and Trust: Environmental consideration, as part of efforts towards achieving SDGs, signals a company's progressiveness and future potential. This leads to gaining trust from new clients and partners.
• Stories That Resonate: The story behind why you chose eco-materials (e.g., using thinned wood paper contributing to local forest conservation) resonates with corporate philosophy and is more memorable.
• Differentiation from Competitors: When competitors use standard paper, simply choosing eco-materials with a pleasant texture (e.g., bagasse or bamboo paper) can capture the attention of booth visitors and leave a distinct impression.

Be Memorable! 5 Design Tips for Company Profiles & Leaflets

Here are design points to make recipients think "Wow!" and want to look back later:

1. Clarify "Who" and "What": You don't need to convey the same information to every visitor. Narrow down your target audience and clearly highlight the "core message you most want to convey." Prioritize clarity over cramming information.
2. Visual Impact: To get noticed among rows of booths, the cover design is crucial. Use beautiful photos, striking illustrations, bold typography, etc., effectively to capture attention.
3. Thorough Brand Identity: Consistently use your logo, brand colors, fonts, etc., to express your "identity." Maintain consistency with your website and other promotional materials.
4. Leverage Eco-Material Texture: Utilize the inherent charm of the materials, like the rustic feel of recycled paper or the unique touch of non-wood paper, in your design. Intentionally using ample white space to let the texture be felt is one approach.
5. Communicate the "Eco" Aspect: Clearly state descriptions like "This material is printed on FSC®︎ certified paper with vegetable oil ink" or include certification marks. This enhances credibility and storytelling.

With [Packache]'s AI-powered online design editor, you can easily create sophisticated designs based on numerous templates, insert logos and photos, edit text, and change colors. Adding eco-certification marks is also simple, allowing professional results without needing an expert.

Choosing the Right Eco-Materials for Events & Packache's Strengths

• Recycled Paper: Versatile, relatively cost-effective. Creates a natural atmosphere.
• FSC®︎ Certified Paper: Ideal for clearly showcasing a CSR-focused corporate image. Gives a clean, trustworthy impression.
• Non-Wood Paper (Bagasse, Bamboo, etc.): For differentiation with unique textures or when emphasizing design.
• Thinned Wood Paper: To highlight contributions to forest conservation.

[Packache] not only offers these diverse eco-materials but also allows you to order just the required quantity through Print-on-Demand (POD).

• Optimized for Each Event: Create materials with different content or designs in small lots tailored to the target audience or objective.
• Zero Waste Inventory/Disposal: Eliminates worries about large leftover quantities after events, leading to cost reduction and reduced environmental impact.
• Handles Urgent Additional Orders: Flexible response possible if visitor numbers exceed expectations. (*Please confirm lead times).

Conclusion: Grasp Solid Results with Strategic Handouts

Company profiles and leaflets distributed at exhibitions and events are vital investments for future business. By strategically selecting eco-materials and applying memorable designs, effectively convey your company's value and stance to grasp solid results.

[Packache] strongly supports SME event success with abundant eco-materials, an easy-to-use design tool, and small-lot compatible POD.

Why not create sustainable and effective handouts for your next exhibition with [Packache]?